Serves is where all my tools live, ten of them, plus the tracking setup quietly running behind ₹25L+ of ad spend every month. WhatsApp broadcasts, ad research, competitor snooping, content, logistics, spreadsheet automation. I built every bit of it myself. I'm Prateek, nice to meet you.
Everything I build lives under one parent company. Spin the map below or scroll the full list — either way, there's a marker on where you are right now. Click anything to jump.
Every figure here comes from a real ad account, a real repo, or a campaign I actually ran. If I can't back it up, it doesn't go on the page.
Every one of these started as something annoying me in the middle of a campaign. Instead of paying for a fix, I just built it. Here are the big ones. The rest are on the tools page.
My WhatsApp platform, and honestly the one I'm proudest of. It's verified by Meta, so you can send broadcasts, automate replies, and plug in your other tools from one place. Best part: zero markup. You pay Meta directly for conversations and a flat fee to me. That's it, no hidden charges.
Publish your blogs and pages, then see your Google Analytics and Search Console numbers sitting right next to them, no more jumping between tabs. Google Ads, Business Profile, and Meta Ads are coming soon too.
India's first free tool for digging up the Meta interests and behaviours that Ads Manager keeps hidden.
See what your competitors are running, sorted by which ads they've kept alive the longest.
Turns a plain Google Sheet into an automation machine, triggers, reports, and live dashboards, all running on Apps Script.
A logistics platform that picks the fastest delivery route on its own, so parcels take the quickest way to your customer.
Meta Autofill, ASIN Helper, a local video transcriber, and an email checker. The small handy ones I reach for every day.
When tracking breaks, or a lead needs to reach a salesperson in under a second, or I need to pull apart a competitor's entire ad history, I don't wait around for a vendor or file a ticket. I open my editor and fix it myself.
That's pretty much what Serves is. Every tool here started as something slowing me down in a real campaign, and ended up as working software, built quickly with Claude Code, Antigravity, Codex, and a local Ollama setup.
Ads, tracking, and automation, all handled by the same person, me. I'm in Bangalore and work remotely with B2B, B2C, D2C, and EdTech teams.
serves