serves
A bit about me

Hi, I'm Prateek. A marketer who keeps building things.

I've spent four-plus years running ads for B2C, D2C, and consumer brands across Meta, Google, and LinkedIn. These days I run paid acquisition at Beegru India, the AI-first adtech company behind Beegru AI Boost. Serves is where all the stuff I build ends up.

BangaloreBased · remote-friendly
4+ yrsPerformance marketing
AI-firstOperator & builder
₹2.5Cr+ Ad spend managed ~$260K+ across the full career.
₹9.5Cr+ Revenue attributed B2B, B2C, D2C, and EdTech.
80% CPL reduction ₹800 → ₹30–90 at Shipdelight.
30x Peak marketplace ROAS 5x on paid social, 20–30x on marketplaces.
Track record

Where all those numbers came from.

Jun 2025 — PresentPerformance Marketing Manager
Beegru India
AI-first AdTech · Bangalore
  • Manage 6+ Meta & Google accounts at ₹25L+/month, generating 3,500–4,000 leads a month at 60–70% qualification on ₹8Cr+ ticket real estate.
  • Brought CPL from ₹5–6K to under ₹1K through audience refinement, creative testing, and CAPI-enhanced attribution.
  • Built and ship the Meta CAPI + lead-routing layer powering Beegru AI Boost. Manual ops down 90%.
  • Run automated learning-phase analysis with daily MoM CPL/CTR/ROAS dashboards, no analyst dependency.
May 2024 — Jun 2025Digital Marketing Manager
Shipdelight Logistics
B2B logistics · Bangalore
  • Re-architected the lead funnel, migrating LeadSquared to Zoho CRM + WhatsApp Business API and dropping CPL from ₹800 to ₹30–90.
  • Ran ₹1.5L/month Meta spend for 300+ MSME/SME leads and 20+ high-ticket conversions monthly.
  • Automated reporting via Sheets + Apps Script, delivering dashboards 60% faster.
Sep 2021 — Apr 2024E-Commerce & Marketing Manager
AE Naturals
Consumer wellness D2C · Promoted 3x
  • Managed ₹30L+ spend across Meta, Google, Amazon, Flipkart, and Meesho, at 5x ROAS on paid social and 20–30x on marketplaces.
  • Drove ₹1.5–2Cr revenue through integrated D2C + marketplace campaigns.
  • Led a 4-member team and launched multiple SKUs end to end.
2024 — PresentFreelance / Consulting
CreatEd Limited & direct clients
B2C, D2C, EdTech, e-commerce
  • Managed ₹1Cr+ spend driving ₹6Cr+ client revenue.
  • Built funnels delivering ₹60 CPL (English Loka: 3K leads in 30 days).
  • Ship and maintain the full Serves suite: Weflux, CMS Surf, meta, adlibrary, shiptrack, sheetpilot.
Foundation

A business degree and a coding habit.

The MBA explains the spreadsheets, the computer science degree explains the code. Put the two together and you basically get Serves.

MBA, International BusinessAmity Online University, Noida MBA
BCA, Computer ApplicationsNrupathunga University, Bangalore BCA
CertificationsGoogle DV360 Expert · Meta Blueprint (in progress) · Wix certs
Say hi anytime

Let's talk.

A full-time role, a freelance project, or one specific tool you need built, I'd genuinely love to hear about it. I'm in Bangalore and work remotely, across India and beyond.

Get in touch ↗ hello@serves.in