None of this is a weekend side project. It's the stuff a real ad operation actually runs on, tracking, lead routing, research, reporting, built by the same person who spends the budget every day.
Beegru AI Boost needed conversion tracking that could survive iOS, ad blockers, and leads that come in offline. So I built the whole Conversions API pipeline myself, start to finish. No plugin, no agency.
One lead sends clean, de-duplicated events to every pixel at once, and quietly retries when Meta acts up.
Every bit of personal data gets SHA-256 hashed before it leaves the sheet, so match quality stays high and no raw data ever goes out.
The moment a lead lands, it's cleaned up, locked from edits, handed to the next sales rep in line, and pushed out over WhatsApp and email.
The actual building happens with an AI coding setup I use every day. But knowing what's really broken in a campaign, and when a thing is genuinely done, that comes from four years spent inside the ad account.
That mix is the whole point of Serves: the person writing the retry logic is the same person who watched the leads dry up.
Getting the leads in: 6+ accounts, ₹25L+ a month, high-ticket real estate at under ₹1K a lead.
Keeping it honest: making sure every rupee of spend is measured right, end to end.
Cutting the busywork: everything between a lead landing and a report going out, handled on its own.
Turning all of that into tools other advertisers can use too, not just me.
If that's the piece missing on your team, the same person who wrote all this can build it for you.
serves