The tools

Everything I've built, all under Serves.

All ten of my tools, plus the tracking engine, sorted by what they do for a campaign. Six are live right now; the rest I run myself on Docker. I built every one of them.

6Web apps
4Chrome extensions
1Attribution engine
6Live in production
10 products · 11 with the engine
Web applications

Six web apps I use all the time.

Meta DSP · Live
Weflux
weflux.in

My WhatsApp platform, and the one I'm proudest of. It's verified by Meta, so you can run broadcasts, automate replies, and connect your other tools all from one place. And here's the thing nobody else does: zero markup. You pay Meta directly for conversations and a flat fee to me. No per-message charges, nothing hidden, all of it transparent.

WhatsApp DSP Open tool
Live
CMS Surf
cms.serves.in

A content system for your website. Publish blogs and pages, then check your Google Analytics and Search Console numbers right there in the same dashboard, no more hopping between tabs. Google Ads, Google Business Profile, and Meta Ads are coming soon, so eventually every channel sits in one view.

Content & SEO ops Open tool
Live
Meta Interest Explorer
meta.serves.in

India's first free tool for Meta interest and behaviour research. Type in any interest and it pulls up the related targeting options, audience sizes, and behaviours that Ads Manager hides from you, ready to drop into a real campaign.

Ad research Open tool
Local · Docker
Ad Library Explorer
adlibrary.serves.in

For spying on the competition (nicely). Pull up a competitor's entire live ad library, sort by which ads they've run the longest, and figure out exactly which hooks are working for them.

Competitive intel Self-hosted
Live
SheetPilot
sheetpilot.in

Turns a plain Google Sheet into an automation engine, built on Apps Script. Set up scheduled triggers, auto-emailed reports, and live dashboards, and never manually export a thing again.

Automation Open tool
Live
ShipTrack
shiptrack.serves.in

A logistics platform that works out the shortest delivery path and assigns the right partner automatically, so every parcel takes the quickest route to your customer.

Logistics Open tool
Chrome extensions

Four little extensions that live in your browser.

Some jobs don't need a whole app. These just show up on the exact screen where the annoying part is and handle it.

Chrome Store
Meta Autofill
chrome web store · unlisted

Fills in all your targeting and ad copy straight into Meta Ads Manager for you. Build an audience once, then paste it across a whole campaign without re-typing a single interest.

Ad ops Published · unlisted
Local
ASIN Product Helper
amazon seller tool

Grabs the ratings, price, and full description from any Amazon ASIN, then hands you SEO and conversion tips on the spot.

Marketplace Local build
Local
Local Media Transcriber
on-device captions

Drop in a video and get captions and a transcript, all done right on your computer. No third-party service, no upload, nothing ever leaves your machine.

Creative ops Local build
Local
Email Verifier
bulk list validation

Checks a whole email list at once and flags the real, junky, and fake ones before they hit your CRM. I built it to keep lead lists clean, because bad data quietly wrecks your tracking.

Data hygiene Local build
The engine

The 11th one doesn't have a website.

This is the tracking and lead-routing engine behind Beegru AI Boost. You can't visit it, it just quietly runs under every campaign, making sure the numbers are right and leads reach the right person fast. I built the whole thing from Apps Script and the Meta Marketing API.

capi_dispatch.log
  • event: Lead · pixels: 4 · dedup: on
  • pii: SHA-256 hashed
  • match_quality: 8.7 / 10
  • rm_assigned: round-robin · 0.4s
  • notify: whatsapp + email
  • retry_queue: 0 · manual_ops: −90%
Happy to build custom too

Want one of these tweaked for your setup?

Most of these started life as a client's problem. If your team keeps running into something similar, I can probably build it for you too.